Tennis Brat
Country club lifestyle apparel with sport capsules, seasonal collections, and editorial-led merchandising.
- Client
- Tennis Brat
- Industry
- Fashion & Lifestyle Apparel
- Platform
- Shopify
- Year
- 2026
Overview
Tennis Brat is a tennis and country club lifestyle brand selling apparel across tennis, golf, pickleball, padel, and polo. The store runs multiple sport-specific capsules alongside seasonal collections like Clay Court and Country Club, with women's, men's, and kids lines.
Challenge
The brand needed a storefront that could carry several sport lines and seasonal drops without feeling like a generic theme. International selling, campaign-ready homepage sections, and a strong editorial voice all had to work together in one Shopify experience.
Approach
We structured the store around sport capsule navigation, collection-driven merchandising, and homepage sections built for seasonal campaigns. The UX balances storytelling with quick paths to product, keeping the subversive country club tone consistent across catalog and checkout.
Deliverables
- Custom Shopify storefront
- Sport capsule catalog architecture
- Seasonal collection merchandising
- Women's, men's, and kids navigation
- International storefront configuration
- Mobile-first product discovery
Stack & scope
- Shopify
- Lifestyle
- Multi-catalog