Carry multiple sport lines and seasonal drops without a generic theme feel
Support international selling with campaign-ready homepage sections
Keep editorial storytelling and product discovery balanced on mobile
Scope
Custom Shopify storefront
Sport capsule catalog architecture
Seasonal collection merchandising
Women's, men's, and kids navigation
International storefront configuration
Mobile-first product discovery
Project gallery
The story
Overview
Tennis Brat is a tennis and country club lifestyle brand selling apparel across tennis, golf, pickleball, padel, and polo. The store runs multiple sport-specific capsules alongside seasonal collections like Clay Court and Country Club, with women's, men's, and kids lines.
Challenge
The brand needed a storefront that could carry several sport lines and seasonal drops without feeling like a generic theme. International selling, campaign-ready homepage sections, and a strong editorial voice all had to work together in one Shopify experience.
Approach
We structured the store around sport capsule navigation, collection-driven merchandising, and homepage sections built for seasonal campaigns. The UX balances storytelling with quick paths to product, keeping the subversive country club tone consistent across catalog and checkout.
